SHENZHEN — Pizza is usually shared by families or friends, but a new Pizza Hut store in Shenzhen, China's southern tech hub, aims to change that perception as the country grapples with demographics.
One of Pizza Hut Wow's main menu offerings — a new format introduced by operator Yum China in May — is a cream cheese pizza that costs less than half the price of a pepperoni pie on the brand's regular menu. places. It's also a fraction of the price, just 19 yuan ($2.70). Small portions allow customers to try other dishes—baked escargot, matcha cake, toast pudding—even if they're eating alone.