ANAHEIM, Calif. — U.S. entertainment group Walt Disney hopes to use digital engagement to reach more fans, the company's chief brand officer Asad Ayaz said in response to questions about how the company could expand into countries without Disney theme parks or movie screenings. is restricted.
“The two main drivers of the Disney brand are obviously our movies and our theme parks,” said Ayaz on the sidelines of the D23 fan event in Anaheim, Calif., from Aug. 9 to Aug. 11. “But now, the world is changing, there are many ways for people to connect with Disney … it's a huge part of the fandom.”