Frieze Seoul returns as South Korea deepens its art hub drive

SEOUL — In a glitzy neighborhood in Seoul's central Gangnam district, Frieze Seoul is set to open its doors for the third time since the South Korean capital was chosen to be the Asian base for one of the most prestigious international contemporary art fairs in 2022.

Supported by the team behind the London, New York and Los Angeles Frieze events, Frieze Seoul will run from September 4 to 7 at the COEX convention center adjacent to Asia's largest underground shopping complex, Starfield Mall. Receiving more than 70,000 visitors.

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