OKAYAMA, Japan — The company behind high-end label Momotaro Jeans is stepping up marketing efforts aimed at denim fans overseas, promoting the high quality of its products made by its in-house artisans.
Okayama Prefecture-based Japan Blue has opened a Momotaro Jeans boutique in Kyoto near the tourist-filled Yasaka Shrine. This place on Shinmonzen-dori, a street lined with antique shops, stands in a reconstructed traditional merchant town, and its almost nondescript storefront blends perfectly with the tranquil surroundings.