TOKYO — Ito En, the largest Japanese green tea drink maker known for its Oi Ocha brand, will enter India in 2025 as part of its plan to expand its markets from 40 countries to 100 countries by 2023. Entering the African market by 2028.
“We will set up an office in India in fiscal year 2025 and start selling Oi Ocha,” Ito En President Daisuke Honjo said in an interview with the Nikkei. “We have been test-marketing in three or more locations in India,” he said.