TOKYO — South Korean music and cosmetics have long been popular among Japanese youth. Now Korean cuisine is in vogue and the “fourth Korean wave” is hitting Japan, highlighting South Korea's cultural influence on its neighbor.
Fueled by the Korean pop culture craze, Japan's Korean food market has grown by 50% in the past five years. Major food processors are offering a wider variety of Korean culinary delights, including frozen foods and meal kits, to meet growing consumer demand for convenient and authentic Korean food.