SEOUL — South Korea's HiteJinro, a manufacturer soju and other spirits, is turning its attention to Southeast Asia with plans for a factory in Vietnam and aims to more than triple overseas sales by 2030, riding the wave of South Korean pop culture.
“We want to popularize Jinro with a sense of mission as the nation's soju,” Hwang Jung-ho, who is in charge of HiteJinro's overseas business, said at a press conference in Vietnam in June.