TOKYO — Thai cosmetics are finding fans among young Japanese shoppers thanks to their products' resistance to heat and humidity, as well as their relatively low prices. But time will tell if they can follow South Korean brands and become a certain consumer trend.
A Japanese woman in her 20s said that a Thai face powder she bought online was useful in the summer. “I have oily skin, so I like that it reduces shine and the smooth feeling lasts longer,” she says.