This article was originally published in Japanese in Nikkei Entertainment!, a monthly magazine that is part of Nikkei Business Publications, a Nikkei group company.
TOKYO — Japanese artists are taking the global stage by storm with XG, YOASOBI, Creepy Nuts. Driven by user-generated content (UGC), these tracks shine on international charts, proving that J-pop and anime anthems are major players in the world right now.